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CIP PROGRAM: 09.0902
Public Relations/Image Management.

Summary: A program that focuses on the theories and methods for managing the media image of a business, organization, or individual and the communication process with stakeholders, constituencies, audiences, and the general public; and that prepares individuals to function as public relations assistants, technicians, and managers. Includes instruction in public relations theory; related principles of advertising, marketing, and journalism; message/image design; image management; special event management; media relations; community relations; public affairs; and internal communications.

U.S. Bureau of Labor Statistics - Related Occupations

There are no occupations related specifically to this program.

National Completion Rate Trends

Year Associate'sBachelor'sMaster's
2020 9 5040 527
2021 9 4798 425
2022 18 4593 447
2023 22 4349 483
2024 31 3855 512
Change +144.44% -13.71% -8.35%

Related CIPs

09 COMMUNICATION, JOURNALISM, AND RELATED PROGRAMS.
09.09 Public Relations, Advertising, and Applied Communication.
09.0900 Public Relations, Advertising, and Applied Communication.
09.0901 Organizational Communication, General.
09.0902 Public Relations/Image Management.
09.0903 Advertising.
09.0904 Political Communication.
09.0905 Health Communication.
09.0906 Sports Communication.
09.0907 International and Intercultural Communication.
09.0908 Technical and Scientific Communication.
09.0909 Communication Management and Strategic Communications.
09.0999 Public Relations, Advertising, and Applied Communication, Other.

Institutions granting degrees in Public Relations/Image Management.

Institution Degrees Granted (2024)5-Year Change
American University107 +21.10%
Appalachian State University53 +5.13%
Auburn University86 +40.74%
Averett University4 -
Baldwin Wallace University5 -26.67%
Boston University152 -
Bowling Green State University-Main Campus10 -52.38%
Brigham Young University100 -7.78%
California State University-Dominguez Hills81 +2775.00%
California State University-Long Beach54 -
Capital University8 -46.15%
Carroll College1 -25.00%
Central Michigan University41 -45.92%
Central Washington University12 -46.15%
Cleveland State University32 -44.00%
Colorado Christian University3 -
Columbia College Chicago7 -50.00%
Concordia University Ann Arbor1 -
Concordia University-Wisconsin2 -100.00%
Dominican University3 -27.27%
Dordt University1 -
Drake University45 -2.70%
Eastern Illinois University14 -13.64%
Eastern Kentucky University15 -71.88%
Eastern Michigan University8 -36.36%
Elizabethtown College6 +100.00%
Ferris State University5 -20.00%
Florida Agricultural and Mechanical University24 +11.54%
Franklin University10 +33.33%
Freed-Hardeman University8 +16.67%
Gannon University2 -
Georgia Southern University53 -46.84%
Gonzaga University13 -
Harding University7 -74.29%
Hofstra University40 -40.00%
Hood College10 -53.85%
Huntington University8 -33.33%
Illinois State University65 -7.14%
Inter American University of Puerto Rico-Ponce5 +180.00%
Iowa State University50 -22.62%
Keene State College3 -75.00%
Kent State University at Kent23 -21.28%
Lee University11 -38.89%
Lewis University4 -57.14%
Lipscomb University12 -
Loras College20 -45.00%
Manchester University1 -
Marquette University39 -36.49%
Mercy University11 -
Minnesota State University Moorhead2 -81.82%
Mississippi College1 -100.00%
Mississippi Valley State University12 -38.89%
Missouri State University-Springfield18 -45.31%
Monmouth College8 -11.11%
Montana State University Billings5 +33.33%
Morgan State University20 -
Mount Mercy University1 -100.00%
Murray State University14 -53.66%
Northern Kentucky University13 -52.50%
Northern Michigan University13 +80.00%
Notre Dame College1 -
Olivet Nazarene University3 -30.00%
Oral Roberts University5 +1300.00%
Otterbein University15 -48.00%
Palm Beach Atlantic University3 -33.33%
Point Park University1 -
Pontifical Catholic University of Puerto Rico-Ponce4 +40.00%
Quinnipiac University26 -
Rider University7 -75.00%
Rockhurst University2 -
Rowan University47 -29.21%
SUNY College at Plattsburgh10 -57.69%
SUNY at Fredonia24 -27.78%
Saint Ambrose University7 -
Salem State University9 -58.33%
San Jose State University27 +2.56%
Seton Hall University17 -17.86%
South Dakota State University5 -14.29%
Southern Adventist University3 -
Southern Methodist University32 -33.96%
State University of New York at Oswego42 +4.08%
Susquehanna University1 -
Syracuse University110 -27.19%
Taylor University10 +66.67%
Temple University63 +235.71%
Texas State University168 -3.40%
Texas Tech University123 -3.03%
The University of Alabama216 -19.47%
The University of Tennessee-Knoxville75 +20.63%
The University of Texas at Austin137 -11.66%
University of Akron Main Campus22 -25.00%
University of Central Missouri15 -40.91%
University of Cincinnati-Main Campus23 -
University of Florida182 +1.54%
University of Florida-Online36 +182.35%
University of Georgia140 -5.13%
University of Houston9 -56.00%
University of Idaho9 -57.69%
University of Memphis29 +25.00%
University of Miami56 +10.00%
University of Northern Iowa36 -11.76%
University of Northwestern-St Paul8 -50.00%
University of Oregon170 -11.74%
University of Puerto Rico-Rio Piedras44 -39.29%
University of Rhode Island98 -11.90%
University of Saint Francis-Fort Wayne1 -
University of South Carolina-Columbia108 -30.36%
University of Southern California80 -19.79%
Utica University2 -42.86%
Walla Walla University8 -
Washington State University119 +37.11%
Washington and Lee University14 -14.29%
Wayne State University29 -4.88%
Webster University2 -66.67%
Western Kentucky University19 -8.57%
Westminster College2 -50.00%
Winthrop University7 -53.57%
Xavier University9 -53.33%
York College of Pennsylvania3 -88.24%