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CIP PROGRAM: 19.0203
Consumer Merchandising/Retailing Management.

Summary: A program that focuses on product and service promotion from the perspective of individual and family consumers and that prepares individuals to function as consumer management and marketing consultants in for-profit and non-profit enterprises. Includes instruction in applied market research, consumer behavior, product sourcing and distribution, profitability, customer feedback and evaluation methods, promotion and retailing campaign development, and applications to specific domestic and international consumer markets.

U.S. Bureau of Labor Statistics - Related Occupations

There are no occupations related specifically to this program.

National Completion Rate Trends

Year Associate'sBachelor'sMaster's
2020 2 179 20
2021 - 144 25
2022 - 143 19
2023 1 112 20
2024 - 86 16
Change -50.00% -37.43% -

Related CIPs

19 FAMILY AND CONSUMER SCIENCES/HUMAN SCIENCES.
19.02 Family and Consumer Sciences/Human Sciences Business Services.
19.0201 Business Family and Consumer Sciences/Human Sciences.
19.0202 Family and Consumer Sciences/Human Sciences Communication.
19.0203 Consumer Merchandising/Retailing Management.
19.0299 Family and Consumer Sciences/Human Sciences Business Services, Other.

Institutions granting degrees in Consumer Merchandising/Retailing Management.

Institution Degrees Granted (2024)5-Year Change
Academy of Art University1 -25.00%
Oregon State University22 -73.42%
Purdue University-Main Campus25 -27.27%
Stephen F Austin State University10 +500.00%
Syracuse University28 -3.57%