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CIP PROGRAM: 52.1401
Marketing/Marketing Management, General.

Summary: A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.

U.S. Bureau of Labor Statistics - Related Occupations

There are no occupations related specifically to this program.

National Completion Rate Trends

Year Associate'sBachelor'sMaster's
2020 1491 43168 2129
2021 1576 43949 2267
2022 1622 43895 2560
2023 1572 42861 2468
2024 1667 43536 2226
Change +5.43% -0.71% +15.92%

Related CIPs

52 BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES.
52.14 Marketing.
52.1401 Marketing/Marketing Management, General.
52.1402 Marketing Research.
52.1403 International Marketing.
52.1404 Digital Marketing.
52.1499 Marketing, Other.

Institutions granting degrees in Marketing/Marketing Management, General.

Institution Degrees Granted (2024)5-Year Change

No institutions found