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CIP PROGRAM: 52.1402
Marketing Research.

Summary: A program that prepares individuals to provide analytical descriptions of consumer behavior patterns and market environments to marketing managers and other business decision-makers. Includes instruction in survey research methods, research design, new product test marketing, exploratory marketing, consumer needs and preferences analysis, geographic analysis, and applications to specific products and markets.

U.S. Bureau of Labor Statistics - Related Occupations

There are no occupations related specifically to this program.

National Completion Rate Trends

Year Associate'sBachelor'sMaster's
2020 1 38 129
2021 3 14 177
2022 1 12 138
2023 2 16 193
2024 1 30 132
Change +100.00% -57.89% +49.61%

Related CIPs

52 BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES.
52.14 Marketing.
52.1401 Marketing/Marketing Management, General.
52.1402 Marketing Research.
52.1403 International Marketing.
52.1404 Digital Marketing.
52.1499 Marketing, Other.

Institutions granting degrees in Marketing Research.

Institution Degrees Granted (2024)5-Year Change

No institutions found