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CIP PROGRAM: 52.1404
Digital Marketing.

Summary: A program that prepares individuals to develop a digital marketing plan and integrate marketing, advertising, sales, and logistics across physical and digital channels. Includes instruction in digital marketing, e-commerce, online consumer psychology, search engine optimization, social media marketing, and web analytics.

U.S. Bureau of Labor Statistics - Related Occupations

There are no occupations related specifically to this program.

National Completion Rate Trends

Year Associate'sBachelor'sMaster's
2021 26 42 -
2022 61 126 11
2023 55 98 89
2024 50 134 145
Change +92.31% +219.05% +Infinity%

Related CIPs

52 BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES.
52.14 Marketing.
52.1401 Marketing/Marketing Management, General.
52.1402 Marketing Research.
52.1403 International Marketing.
52.1404 Digital Marketing.
52.1499 Marketing, Other.

Institutions granting degrees in Digital Marketing.

Institution Degrees Granted (2024)5-Year Change

No institutions found